Interbrand发布2013年全球最佳品牌排行榜-资讯-创意在线

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Interbrand发布2013年全球最佳品牌排行榜

作者:　来源:　发表时间:2013-10-9 10:03:00　浏览：

2013年全球最佳品牌排行榜

2013排名	2012排名	品牌	行业	2013年品牌价值（十亿美元）	品牌价值（％）
1	2	Apple	Technology	98.316	28%
2	4	Google	Technology	93.291	34%
3	1	Coca-Cola	Beverages	79.213	2%
4	3	IBM	Business Services	78.808	4%
5	5	Microsoft	Technology	59.546	3%
6	6	GE	Diversified	46.947	7%
7	7	McDonald’s	Restaurants	41.992	5%
8	9	Samsung	Technology	39.610	20%
9	8	Intel	Technology	37.257	-5%
10	10	Toyota	Automotive	35.346	17%
11	11	Mercedes-Benz	Automotive	31.904	6%
12	12	BMW	Automotive	31.839	10%
13	14	Cisco	Technology	29.053	7%
14	13	Disney	Media	28.147	3%
15	15	HP	Technology	25.843	-1%
16	16	Gillette	FMCG	25.105	1%
17	17	Louis Vuitton	Luxury	24.893	6%
18	18	Oracle	Technology	24.088	9%
19	20	Amazon	Retail	23.620	27%
20	21	Honda	Automotive	18.490	7%
21	23	H&M	Apparel	18.168	10%
22	22	Pepsi	Beverages	17.892	8%
23	24	American Express	Financial Services	17.646	12%
24	26	Nike	Sporting Goods	17.085	13%
25	25	SAP	Technology	16.676	7%
26	28	IKEA	Home Furnishings	13.818	8%
27	27	UPS	Transportation	13.763	5%
28	36	eBay	Retail	13.162	20%
29	34	Pampers	FMCG	13.035	15%
30	29	Kellogg’s	FMCG	12.987	8%
31	31	Budweiser	Alcohol	12.614	6%
32	33	HSBC	Financial Services	12.183	7%
33	32	J.P. Morgan	Financial Services	11.456	0%
34	39	Volkswagen	Automotive	11.120	20%
35	30	Canon	Electronics	10.989	-9%
36	37	Zara	Apparel	10.821	14%
37	35	Nescafé	Beverages	10.651	-4%
38	38	Gucci	Luxury	10.151	7%
39	42	L’Oréal	FMCG	9.874	12%
40	41	Philips	Electronics	9.813	8%
41	43	Accenture	Business Services	9.471	8%
42	45	Ford	Automotive	9.181	15%
43	53	Hyundai	Automotive	9.004	20%
44	48	Goldman Sachs	Financial Services	8.536	12%
45	51	Siemens	Diversified	8.503	13%
46	40	Sony	Electronics	8.408	-8%
47	44	Thomson Reuters	Media	8.103	-4%
48	50	Citi	Financial Services	7.973	5%
49	52	Danone	FMCG	7.968	6%
50	47	Colgate	FMCG	7.833	2%
51	55	Audi	Automotive	7.767	8%
52	69	Facebook	Technology	7.732	43%
53	46	Heinz	FMCG	7.648	-1%
54	63	Hermès	Luxury	7.616	23%
55	60	adidas	Sporting Goods	7.535	12%
56	57	Nestlé	FMCG	7.527	9%
57	19	Nokia	Electronics	7.444	-65%
58	61	Caterpillar	Diversified	7.125	13%
59	58	AXA	Financial Services	7.096	5%
60	68	Cartier	Luxury	6.897	26%
61	49	Dell	Technology	6.845	-10%
62	59	Xerox	Business Services	6.779	1%
63	62	Allianz	Financial Services	6.710	8%
64	72	Porsche	Automotive	6.471	26%
65	73	Nissan	Automotive	6.203	25%
66	64	KFC	Restaurants	6.192	3%
67	56	Nintendo	Electronics	6.086	-14%
68	65	Panasonic	Electronics	5.821	1%
69	66	Sprite	Beverages	5.811	2%
70	N/A	Discovery	Media	5.756	NEW
71	54	Morgan Stanley	Financial Services	5.724	-21%
72	84	Prada	Luxury	5.570	30%
73	75	Shell	Energy	5.535	16%
74	74	Visa	Financial Services	5.465	11%
75	70	Tiffany & Co.	Luxury	5.440	5%
76	77	3M	Diversified	5.413	16%
77	82	Burberry	Luxury	5.189	20%
78	67	MTV	Media	4.980	-12%
79	78	Adobe	Technology	4.899	8%
80	85	John Deere	Diversified	4.865	15%
81	79	Johnson & Johnson	FMCG	4.777	9%
82	83	Johnnie Walker	Alcohol	4.745	10%
83	87	Kia	Automotive	4.708	15%
84	76	Santander	Financial Services	4.660	-2%
85	N/A	Duracell	FMCG	4.645	NEW
86	81	Jack Daniel’s	Alcohol	4.642	7%
87	71	Avon	FMCG	4.610	-11%
88	91	Ralph Lauren	Apparel	4.584	14%
89	N/A	Chevrolet	Automotive	4.578	NEW
90	80	Kleenex	FMCG	4.428	2%
91	88	Starbucks	Restaurants	4.399	8%
92	92	Heineken	Alcohol	4.331	10%
93	89	Corona	Alcohol	4.276	5%
94	86	Pizza Hut	Restaurants	4.269	2%
95	90	Smirnoff	Alcohol	4.262	5%
96	96	Harley-Davidson	Automotive	4.230	10%
97	94	MasterCard	Financial Services	4.206	8%
98	99	Ferrari	Automotive	4.013	6%
99	98	Moët & Chandon	Alcohol	3.943	3%
100	100	Gap	Apparel	3.920	5%

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