2014 Chengdu Creativity & Design Industry Exhibition

一、         展会背景
Background

成都是国务院确定的西部三中心两枢纽。经过多年发展，现已成为西部中心城市，享有“西部之心”美誉。2013年，成都完成地区生产总值9108.9亿元，位居全国副省级城市第三，其中第三产业实现增加值4574.2亿元。
Located at the western three centers and two hubs prescribed by the State Council, Chengdu has become the western center city known as “the heart of western China” after several years of growth. In 2013, Chengdu achieved a GRP of CNY 910.89 billion, ranking three in the sub-provincial cities of China, in which, the value added of tertiary industry was CNY 457.42 billion.

近几年，成都一直大力推动支持文化创意和设计服务产业发展，涌现出一批文化创意和设计服务产业园区和机构。创意设计产业的快速发展，是促进国民经济转型升级的城市发展新战略。当前正值成都打造西部经济核心增长极和建设现代化国际化大都市的大背景下，加快创意设计产业的发展步伐，对于全产业转型升级具有十分重要的意义。
As creativity & design industry has been promoted and supported greatly in Chengdu for several years, there are a batch of cultural and creativity & design industry parks and agencies. The rapid development of creativity & design industry is a new urban development strategy to promote the national economic transformation and upgrading. Currently, under the background of building Chengdu into the core economic growth pole in western China and a modernized and international metropolis, accelerating creative design development plays an important role in the whole industrial transformation and upgrading.

成都创意设计产业展览会旨在搭建创意设计机构与产业融合的高端展示和贸易平台，加快创意设计服务与传统一二三产业的融合和发展。《成都市文化创意产业规划》以及赓即出台的《成都创意产业设计发展四年行动计划》将创意设计产业的发展提升到城市产业转型升级发展的战略高度，此举措必将成为创意设计产业在成都未来发展的后发优势。
Chengdu Creativity & Design Industry Exhibition aims to establish a high-end exhibition and trade platform integrated with creative design agencies and industry, and accelerate creativity & design development and its combination with primary, secondary and tertiary industries. Chengdu’s Cultural and Creativity & Design Industry Planning and Chengdu’s Four-Year Development Action Planning on Creativity & Design Industry raise the development of creative industry to a strategic level of the urban industry transformation and upgrading, and will be the advantage of backwardness of creativity & design industry in Chengdu.

二、         展会概况
Overview

时间：2014年10月11日-14日
Time: Oct. 11, 2014 ~ Oct. 14, 2014

地点：四川·成都·世纪城新国际会展中心1-5号馆
Address: Hall 1~5, Century City New International Convention & Exhibition Center, Chengdu, Sichuan

规模：展览面积5.5万平方米，拟邀国内外参展商500余家,参展作品超过5,000件，专业观众15,000人次，普通观众150,000人次。
Scale: the exhibition area reaches 55,000 m², where more than 500 domestic and international exhibitors will be invited with more than 5,000 exhibition works, and 20,000 professional audiences and 200,000 general audiences will participate.

三、         展会定位
Positioning

产业呈现产创互动
Industrial Exhibition and Interaction Between Industry and Creativity

四、         展会优势
Advantages

关键词——政府推动、强势宣传、品牌打造、政策护航、

          大腕云集，专业对接、交流合作、多方共赢！

Key Words – Governmental Promotion, Strong Propaganda, Branding and Policy Support,
Famous Brands Gathered, Professional handshake, Exchanges and Cooperation and Multi-win-win

（一）   项目优势
Project Advantage

1.       政府主办、行业全程指导、媒体联盟支持、专业团队打造；
Government sponsoring, whole-course industrial guidance, media union support and professional team design

2.       50家海外商协会组织邀请；
Inviting 50 overseas commercial associations and organizations

3.       60家国内行业商协会联盟支持；
Supported by 60 domestic industrial and commercial association unions

4.       在蓉万家企业、机构点对点推广运作；
Peer-to-peer promotion for ten thousands of enterprises and agencies

5.       全国大中型同类展会合作参与；
Cooperation and participation of domestic large and medium exhibitions in the same industry

6.       千万级宣传推广资金投入；
Ten millions of investment in propaganda and promotion

7.       55000平方米展会面积，规模化呈现。
55,000 m2 area with scale exhibition

8.       7项特色主题活动及1项产业扶持政策。
Seven themed activities and one industrial support policy

成都创意设计产业展览会，活动涵盖内容众多，除了展会本身的新闻发布会、创意设计与产业对接洽谈会、嘉宾巡馆指导、创意设计项目投资推介会、分会场直通车、全城联动媒体子活动等，组委会还设置了各分会场活动；针对本次展览会政府也出台了配套相关指导文件和政策。
Besides press conference, creative design and industry handshake conference, guest visit guidance, creative design project investment promotion conference, sub-meeting express, whole city interaction media sub-activities etc, sub-conference activities are designed by the organizing committee of Chengdu Creativity & Design Industry Exhibition and the support guidance document and policy for this exhibition are published by the government.

（二）平台优势
Platform Advantages

1.       涵盖全产业的专业观众邀请
Inviting Professional Audiences of the Whole Industry

创新招商先行策略，700万元招商综合费用前期投入，面向全国乃至全球招揽世界500强企业、各行业龙头企业、投融资机构、基金等专业观众资源到会观展洽谈。
An advance strategy for investment attraction refers to a CNY 7 million upfront integrated cost for investment attraction, to attract domestic and international professional audiences from Fortune 500 enterprises, leading industrial enterprises, investment and financing agencies, funds etc.

2.       优质展示作品及影响力机构邀请
Invitation of Quality Exhibition Works and Influential Agencies

创新邀请组织工作，政府整体部署，专业团队执行，先后考察国内外同类领先项目十余个，接触大量各行业有影响力创意设计团体、机构上百家，目前邀请工作正在进行中，预计行业团体与机构带来展示作品超过5,000件。
The organization of creative works invitation is deployed executed by a professional team under the deployment of government. Invitation work is still in progress, after inspecting more than ten domestic and international advanced projects and contacting a large number of influential creative design organizations and agencies in various fields, over 5,000 pieces of works is expected to be exhibited.

3.       资讯平台搭建
Information Platform Establishment

创新资讯先行策略，专业团队展前、展期、展后收集行业供需资讯，以现代化的新媒体手段、互联网工具随时更新展示及活动内容。覆盖500家参展商及200,000位专业采购商及合作商投递，搭建最具价值的行业资讯平台。
An advance strategy for creative information refers to that a professional team will collect industrial supply and demand information before, in and after the exhibition and update exhibition and activity information in time through new media and internet, through contacting 500 exhibitors and 200,000 professional purchasers and cooperators to establish the most valuable industrial information platform.

4.       项目推介促进产创互动
Project Promotion Stimulating the Interaction Between Creative Design and Industry

针对组团、区域参展单位或个人及国内外知名大师级机构和个人进行与全球500强企业、行业龙头企业、投融资机构、基金1对1对接，量身定制对接、产业解决方案。
Handshake and industrial resolutions will be customized in light of the demands of delegation and regional exhibition entities and individuals, domestic and international renowned master-level agencies, as well as individual one-to-one handshakes with Fortune 500 enterprises, leading industrial enterprises, investment and financing agencies and funds.

（三）宣传优势
Propaganda Advantage

统筹海量宣传推广，覆盖百家国内外专业媒体、20家以上覆盖全国范围大众媒体、50家以上区域大众媒体大型推广计划，超过1,000,000次活动曝光量，高达千万元的宣传推广资源投入。
There are a large number of propaganda and promotion resources, including large-scale promotion plans covering a hundred domestic and international professional media, over 20 national public media and over 50 regional public media, over 1,000,000 times of activity exposure and CNY 10 millions of propaganda and promotion investment.

1.       前期超过500万宣传资源投入，全程投入超千万宣传资源；
A upfront propaganda investment of over CNY 5 million and a total investment of over CNY 10 million

2.       发挥媒介组合强大宣传威力，整合超过百家强势媒体组合宣传；
Exerting the strong propaganda power through integrating over one hundred media teams

3.       百家以上国内外专业媒体联袂宣传，打造全国乃至全球热点话题；
Creating national and even international hot topics through the joint propaganda of over one hundred domestic and international professional media

4.       20家以上覆盖全国范围大众媒体，集体发声，扩大影响力；
Participation of over 20 national public media to enlarge the influence

5.       50家以上区域媒体全方位展会宣传，多方联动，打造1400万成都市乃至中西部主要中心城市民众关注并参与的创意设计氛围。
All-direction exhibition propaganda of over 50 regional public media to create a creative design environment that 14 million Chengdu citizens and even citizens from mid-western main central cities pay attention to and participate in

五、         展区规划
Layout

1号馆为创意产业馆，主要是产业呈现，具体内容有智能家电、创意汽车、智能通讯；
Hall 1: Creative Industry Hall for presenting the industry, including intelligent domestic appliances, creative auto and intelligent communication, etc

2号馆为创意产业馆，主要是产业呈现，内容涵盖创意家居、文化娱乐、创意科技、会展广告、创意农业和美食，以及区（市）县板块。
Hall 2: Creative Industry Hall for presenting the industry, including creative living, cultural entertainment, creative technology, exhibition advertising, creative agriculture and food as well as district/county businesses.

3号馆为创意设计馆，主要有成都青年创意设计展、全球彩绘大熊猫作品展、大师设计成都精品展、“成都礼物”获奖作品展、亚洲新势力设计展、痛车展示、原创漫画社团交流区、T台秀、微电影等；
Hall 3: Creative Design Hall including Chengdu Youth Creative Expo., Global Color Paint of Chengdu Giant Panda Works Show, Master Design Chengdu, Asia New Power Design Show, itasha exhibition and original comic community communication area, runway show, micro film, etc.

4号馆为游戏馆，主要有国内外游戏厂商区、项目发布对接区、游戏竞技区等；
Hall 4: Cartoon Hall, including scene photography area and domestic and international cartoon exhibition area etc

5号馆为动漫馆，主要有国内外动漫厂商区、签售区、LIVE & COSPLAY舞台区等。
Hall 5: Animation Hall, including game maker area, sale area, LIVE & COSPLAY stage, etc

此外，本次博览会还设置了微电影院、T台秀场、创意咖啡区等功能区，博览会组委会还将根据展会实施规律，对具体展位进行适时调整。
Besides, other functional areas, such as micro-film, runway show and creative coffee will appear in this exhibition. The organizing committee will make suitable adjustment to each booth in light of the exhibition implementation rules.

六、         展出类别
Category

消费品工业：家居用品、服装鞋帽、生活日用品、食品等；
Consumer goods industry: household supplies, clothing and shoes, daily necessaries, foods etc;

装备制造业：通用设备、专用设备、交通运输设备、金属制品等；
Equipment manufacturing: general equipments, special equipments, transportation equipments, metal products etc;

文化创意产业：动漫、游戏、工艺美术、演艺、影视、广告等；
Cultural and creative industry: cartoons, games, arts and crafts, performances, film and television works, advertisement etc;

建筑设计业：城乡规划、建筑设计、室内设计、园林设计等；
Architectural design: urban-rural planning, architectural design, indoor design, garden design etc;

信息业：通讯、电商、电子信息设备制造，计算机服务和软件业；
Information industry: communication, e-trader, electronic information equipment manufacturing, computer service and software;

农业：农业科技、创新农产品、创意休闲农业等；
Agriculture: agricultural technology, creative agricultural products, creative leisure agriculture etc;

其它特色产业（旅游、体育）等：文化主题公园、文化旅游现代科技、文体旅游机构、体育保险、产业链配套服务等。
Other feature industries (tourism, sports etc): cultural theme park, cultural tourism modern technology, sports insurance, industrial chain support service etc.

七、同期活动
Contemporary events

1）创意设计头脑风暴
Creative Design Forum

邀请国内外创意设计大师、知名人士、著名设计机构、主流专业媒体负责人等进行讨论与交流，将富于创造性的思想、理念予以延伸与诠释。扩大文化创意设计产业建设的影响力，推动创意设计业发展进程。
Famous domestic and international creative designers, celebrities, famous design agencies and directors of main-stream media will be invited to extend and explain the thoughts and ideas full of creativities through discussion and exchanges, expand the influence of cultural and creative industry construction, and promote the development of creativity & design industry.

2）双百创意总动员
    Double-hundred Creativity General Mobilization

在创意设计周期间，发动百家民间博物馆统一向全市百姓和海内外游客免费或折扣开放；开展100场民间创意设计展示和论坛，利用民间有相当艺术高度的小规模创意论坛，发挥网络平台优势，鼓励民间文化创意活动的开展，实现全城创意总动员。
During the 2014 Chengdu Creativity&Design Week, 100 folk museums will uniformly open to citizens and visitors at home and abroad for free or discounted prices, and hold 100 folk creative design exhibitions and forums, using small-scale folk creative forums with quite high artistic level to exert network platform advantage, encourage folk creative activities, and realize the whole city creative general mobilization.

3）创意成都奖
Creative Chengdu Award

本届创意设计周拟设由公众推荐、专家评选的创意成都熊猫奖，颁发给对成都创意设计做出贡献的创意设计机构、创意领域代表人物。
2014 Chengdu Creativity&Design Week plans to set up a Creative Chengdu Panda Awards recommended by the public and selected by the experts, to the creative design agencies and creative representatives contributing to Chengdu creative design

4）     大师设计成都

Master Design Chengdu

开放特定的城市公共区域，邀请中外创意、设计、艺术大师，不限主题、不限用时、不限形式创作具有鲜明特色的个人作品，充分汇聚人气，形成真正的创意之都氛围。所征集优秀作品将在创意设计周期间于主会场进行展出，在创意设计周结束后所有展品陈列在东郊记忆，建立博物馆进行常态展示。
Domestic and international creativity, design and art masters will be invited to create their individual works with no theme, time and mode limit at some opened urban public areas, to fully gathering popularity and form an actual creative city. The excellent works collected will be exhibited at main conference during 2014 Chengdu Creativity&Design Week, and then at the museum of Eastern Suburb Memory for long-term exhibition.

5）     全球彩绘大熊猫

Global Giant Panda Color Paint

开展全球彩绘成都大熊猫活动，把大熊猫这个全世界认知度最高的“中国符号”塑造成“创意设计周”艺术符号，在“创意设计周”期间集中展出，活动后分散于成都街巷。
Activity, Global Color Paint of Chengdu Giant Panda will be carry out to create giant panda, the best known “Chinese symbol” in the world into the art symbol of 2014 Chengdu Creativity&Design Week, the work exhibition will be scattered at many streets and lanes in Chengdu during the 2014 Chengdu Creativity&Design Week.

6）     2014创意城市网络成都会议

2014 Creative Cities Network Chengdu Meeting

 联合国教科文组织创意城市网络年会是创意城市网络年度工作会议，自2008年以来，创意城市网络年会每年举办一次。在2013年意大利博洛尼亚年会上，与会城市代表一致通过由成都市承办2014联合国教科文组织创意城市网络年会。届时，联合国教科文组织有关官员和来自22个国家的41个创意城市代表约120人将参加会议。

Since 2008, the UNESCO Creative Cities Network holds its general meeting on a yearly basis. At the 2013 annual meeting in Bologna, Italy, the representatives of member cities unanimously agreed the 2014 meeting of the network to be hosted by the City of Chengdu. About 120 attendees are expected at the 2014 meeting, including representatives of 41 member cities in 22 countries and regions, and as well as UNESCO officials.

7）     成都艺术品保税仓库揭牌仪式
Chengdu Artwork Bonded Warehouse Unveiling Ceremony

以创意设计周为契机，建设艺术品保税仓库，对活跃文化艺术品进出口交易市场具有积极意义。
Taking the opportunity of 2014 Chengdu Creativity&Design Week to establish an artwork bonded warehouse will play a positive role in driving cultural and art works import export market.

8）     《成都创意设计产业发展四年行动计划》
Chengdu’s Creativity & Design Industry Four-year Development Action Planning

通过出台一系列产业扶持政策，吸引更多优秀创意文化企业及机构聚集成都，加速成都文化创意设计产业发展成为支柱性产业的步伐。
A series of industrial support policies will be issued to attract more excellent creativity & design and cultural enterprise and agencies to gather in Chengdu, stimulate creative industry to transform into a mainstay industry in Chengdu.

2014成都创意设计产业展览会组委会
Zeng Hu, 2014 Chengdu Creativity & Design Industry Exhibition Organizing Committee

地址：成都市青羊区顺城大街富力中心1303室 邮编：610000
Address: Floor 21, East Hope Center, 333 Yizhou Avenue North Section, Hi-tech Zone, Chengdu

电话：028-83265057   崔鹏   13488905057
Tel:  028-83265057  Cuipeng  13488905057

传真：028-66340770
Fax:  028-66340770

网址:www.cdcdw.org
Website: www.cdcdw.org