大自然在召唤,斯柯达Yeti新招贴
斯柯达在罗马尼亚推出了这一套招贴,以曼妙的插画和轻柔的语句来表达大自然对驾车爱好者们的召唤,这在传统强调速度、强硬或者实用性的 SUV 及越野车广告形象中并不多见。

Dear Friend,
I miss you and I think you miss me too. I’ve heard that back there, in the big city, all worries tumble down in waves upon you. And all these concerns, job, bills, interest rates and so on, aren’t they too greedy, don’t they eat up all of your time until there’s nothing left for yourself? Here on my shores you will find a sea of time only for yourself. I’m waiting for you, my friend.
The Sea
亲爱的朋友,
我很想念你,我想你也一定想念我。我听说在大城市里,所有的烦恼都像巨浪一般砸在了你的身上。而所有的那些忧虑,工作、账单、利率等等,难道他们不是太贪婪了吗?难道他们没有剥夺你所有的时间以至于什么也没给你留下?在我的海岸边,你能找到完全属于你自己的那片海。我在等待你,我的朋友。
大海

My son,
look inside your heart. If you find it full of worries and disquietude, split by the noise of the streets, bombarded by bills and emails and smoke, come to me and find your peace.
Your old uncle, the Moutain, will heal you.
我的孩子,
审视你的内心。如果你觉得它已经被烦忧与焦虑所充斥,被街道的噪音所撕裂,被账单、邮件以及烟雾所轰炸的话,来找我吧,来找到属于你的宁静吧。
你的老伯伯,大山,会治愈你。

Dear brother,
Long time no see. Why don’t you leave the concerns of the city, all those phone calls that bother you, that office where you fade away every day and all those streets, full of cars, like your mind is full of worries. Come to me, rest your tired eyes deep in my green heart, rest your tired ears where only the wind blows through my trees, rest your tired soul in my peaceful glades. Here I am, waiting for you.
Your loving sister, The Forest
亲爱的兄弟,
好久没见了。为什么你不离开城市的烦扰呢?离开那些令你心烦的电话,离开那个每天让你消失的办公室,离开那些充满了车辆的街道——就像你的心充满了烦扰。来找我吧,让你疲惫的双眼在我绿色的心中休憩,让你疲惫的双耳在只有风吹过树丛的这里休憩,让你疲惫的心灵在我林间的空地上休憩。我在这儿,等着你。
爱你的姐妹,森林
广告代理:罗马尼亚布加勒斯特 Frank
创意总监:Teodor Cucu
美术指导:Irina Chira
文案:Adrian Dragan
插画:Mihai Tenovici
客户经理:Romeo Bunescu